As an introvert, the idea of being visible and putting yourself out there and promoting your business can be daunting. The thought of networking events, public speaking, and social media can make you want to retreat back into your shell. So this blog is all about how to be visible in your business as an introvert with 3 tips to get you started.

According to Meyer’s -Briggs I am an INFJ, and I can remember planning to go to my very first networking event back in 2017. As the day loomed closer I felt my anxiety rising, and by the time I got to the day of the event, I burst into tears and remember saying to my partner that this felt like a fate worse than death.

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To deliberately plan to go into a roomful of total strangers and attempt to make small talk and be visible was the most stressful experience. However I did go that evening and actually everyone was really lovely, though it took me days to get over the experience.

The sheer energy it took to prepare, attend, listen and chat, and get home was huge, and it took me a couple of days of being a couch potato in order to regain my equilibrium.

Fast forward to 2020 when networking went online, and I had a blast! I was in the comfort of my home, I was super confident with technology and I also had learned over the years of attending networking that being human first and asking people questions about their businesses turned out to be the best approach.

People love to talk about themselves and their businesses and I’m a far better listener than a talker; though don’t get me wrong, I can be super chatty in the right environment with the right people!

It also was great that I could wear what I wanted (Pyjama bottoms anyone?) and just pop on a nice top and a bit of makeup and I was good to go!

It has been great to see that groups and events are back face-to-face as well as online, and realistically, being visible is crucial for the success of your business.

So how can introverted business owners get visible without feeling overwhelmed?

The Importance of Being Visible

Being visible in your business means that people know who you are and what you do. It means that you are top of mind when someone needs the product or service that you offer. Being visible can lead to more clients, more sales, and more opportunities.

However, visibility goes beyond just promoting your business. It also means building relationships with your audience and establishing trust. People are more likely to do business with someone they know and trust. By being visible, you can create a connection with your audience and build that trust.

Tips for Introverted Business Owners to Get Visible

1. Find Your Comfort Zone

The first tip for introverted business owners is to find your comfort zone. Just because you’re introverted doesn’t mean you can’t be visible. It’s all about finding the right platform that works for you.

For example, if the thought of networking events makes you anxious, try attending smaller, more intimate events. Or, if public speaking isn’t your thing, consider starting a blog or podcast where you can share your expertise without the pressure of being in front of a live audience.

The key is to find a platform where you can showcase your skills and personality in a way that feels comfortable to you.

2. Leverage Social Media

Social media is a great way to get visible without leaving your comfort zone. You can connect with your audience and promote your business without having to attend events or speak in front of a crowd.

Now many would argue that you have to get to the edge of your comfort zone is where growth happens, but starting the process of getting visible can be daunting, so start small and in your area of comfort.

As you get confidence you’ll naturally start moving out to the start of your growth zone. Not all of us are built to ‘feel the fear and do it anyway’, sometimes tiptoeing towards the ‘big hairy audacious goal’ is as good even if it takes us a little longer.

Choose the social media platforms that work best for you and your business and choose in light of where your clients are likely to hang out. If you enjoy writing, consider starting a blog. If you prefer visuals, Instagram or Pinterest might be a better fit.

If your clients are more likely to be on LinkedIn then head there. If YouTube head there. The advantage in these times is that any content can be repurposed into audio, video or written formats super easily. So you may start with a blog and end up converting it into audio & video just by using some great tech tools.

The key to success on social media is to be authentic and consistent. Share your expertise, showcase your personality, and engage with your audience.

3. Collaborate with Others

Collaborating with others is a great way to get visible while also building relationships and establishing trust.

Look for opportunities to collaborate with other businesses or professionals in your industry. This could be through guest posting on each other’s blogs, co-hosting a webinar, or participating in a joint venture.

Collaboration allows you to tap into someone else’s audience and reach new people who may be interested in your business. It also shows that you are well-connected in your industry and can be trusted to provide value to your audience.

Conclusion

Being visible in your business is crucial for success, but it doesn’t have to be overwhelming for introverted business owners. By finding your comfort zone, leveraging social media, and collaborating with others, you can get visible in a way that feels authentic and comfortable to you.

Remember, being introverted doesn’t mean you can’t be successful in business. Embrace your personality and use it to your advantage. Your audience will appreciate your authenticity and expertise, and you’ll be well on your way to building a successful business.